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Market Research and Analytics

Delivering insights for more informed decisions

Delivering research-driven payer, provider and patient insights

ICON’s market research and analytics team has extensive experience with research methodologies, third party healthcare data sets, and access to a validated network of key opinion leaders and healthcare decision makers. Using a comprehensive framework of processes, procedures and practices we provide the insights pharma, biotech and medical device companies need for more informed business decision making.

Answering key business questions

We combine primary research, analytics and competitive intelligence to deliver complex analysis of multi-sourced data for robust analytics-driven insights. Our flexible and comprehensive approach allows you to evaluate real world behaviour of key stakeholders and get the answers to your key business questions.

  • Payer Insights for Performance Excellence (PIPE) - How do I position my product for success at launch with key stakeholders?
  • Resource Optimisation, Access Maximisation (ROAM) - What are the opportunities in my market? What resources should be leveraged?
  • KOL Mapping Assessment - What individuals have the greatest “voice” on therapeutic decisions in my disease state?

  • Digital Asset Assessment - What are other manufacturers providing via web-based solutions, and how effective are these various solutions?

  • Message Resonance Analysis - Which concepts, topics, or statements resonate most among our customers?

  • Customer Needs Assessment - What are the current unmet needs in my market, and how can I best address them in the future?

  • Customer Valuation - What drives high value relationships? How do our customer relationships compare? How do we improve the value of our relationships?

  • Market Assessment - What is the current landscape in the market place? What are the unmet needs in the market? How are they likely to be addressed in the future?

  • Quick Insights - What is the market/opportunities for a potential product? Will product access limit a product’s potential?

  • Performance and Perception Tracking Study - How effective are our specialists at communicating with our customers, and are these communications having any impact on customer perceptions?

Award winning solutions

Our process was awarded the MM&M 2017 Gold Award for Use of Data Analytics and recognised as a finalist in 2016. As a member of the Insights Association (formerly the Council of American Survey Research Organisations and the Marketing Research Association), we adhere to the Code of Standards and Ethics for Research and Analytics established by the council.

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To learn more or to speak with an expert, contact us today.

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