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Market Access

Multi-disciplinary market access experts and tailored solutions from development to commercialisation. Watch our showcase video.

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Do you know what payers want? That's our specialty.

At ICON Market Access, our combined US and global access team provides in-depth market access expertise to give clients an edge in supporting mission-critical pricing, market access, and reimbursement needs.

As the first dedicated market access agency, we've been offering expertise in managed markets and payer strategies for 25 years. Our in-house team of experts guides clients through ever-changing market challenges, using innovation to demonstrate the value of their therapies to ensure access. It's what we do.

Our team knows market access down to the core

  • Payer Strategists
  • Market Research and Analytics
  • Pharmacists
  • Creative and Digital Services
  • Global Access Strategists

Tailored solutions for US and global markets

Market access and reimbursement experts in the US and global markets that support our clients through a variety of customised tactical and strategic solutions

Award-winning results

With 50+ agency awards and counting, we know how to deliver memorable, successful campaigns:

  • Engaging storytelling
  • Strategic omnichannel campaigns
  • Data-driven strategies

Our in-house experts provide the market access experience and innovative solutions you need

Payer strategists

In-depth knowledge from former payers and payer experts

Market research and analytics

Analytics that move data to actionable insights

Pharmacists

Medical experts to drive clinically sound solutions

Creative and digital experts

Optimise delivery and ensure positive user experience

Global access strategists

Expertise for global pricing and access strategies

  • Pricing, contracting, and access potential evaluation
  • Prioritisation, segmentation, and targeting
  • Policy/HealthTechnology Assessment
  • Market research, including advisory boards and rapid panels
  • Payer value communication tools

  • Market access field and implementation training
  • Reimbursement and patient support
  • ​Pull-through programmes
  • Managed care solutions from Symphony Health data that leverage deep payer insights

Payer value
communications

Reimbursement and patient support

Pull-through
programs

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Unparalleled access to industry decision makers

Comprised of over 5,900 key managed market decision makers. P&T committee members and chairs are independently verified through our validation process.

Award-winning results

Our singular focus is your success. Using engaging storytelling, omnichannel campaigns, and data-driven strategies, ICON Market Access delivers results throughout the product lifecycle. Our unique approach has garnered dozens of industry awards through the years.

Integrated partners—we’re smarter together

ICON Market Access delivers fully integrated clinical and economic evidence-based market access strategies and solutions to support commercialisation every step of the way. As part of ICON, clients can uniquely leverage our in-depth pricing and market access expertise with integrated cross-functional health economics, value communications, patient-centred outcomes, real-world evidence, regulatory, and clinical teams to develop holistic and actionable strategies.

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Learn more about how ICON Market Access can support your needs.

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